How the soy story began

Located in the sunny state of Queensland, King International first started in 1987 when husband and wife, Eric and Rachel Hsu wanted to bring authentic traditional Chinese cuisine to Australia. From very humble beginnings, they began with supplying soft tofu to Chinese grocery stores. Over the years using their ingenuity, they fused modern processes and patented technologies with traditional know how to produce a delicious range of plant-fuelled, dairy alternative products.


Kingland and Pureland products are made from non-GMO Australian certified organic whole soybeans and are free of hydrogenated oils, gluten, lactose and eggs. It is our goal to create tasty and wholesome food for vegetarians, vegans, those with food sensitivities, the health conscious and to support the Australian market to purchase as many ingredients that go into our products to be Australian.


In 2000, our Kingland Soy Yogurt was placed as one of the top 5 finalists for the Queensland Supermarket Product of the Year by the Queensland Grocery and Industry Association and Department of State Development. We have also won awards for the National Australia's Bank Ethnic Business Awards, the winner of the 6th Outstanding Overseas Taiwanese SMEs, and most recently in 2010, the Lord Mayor’s Multicultural Business Award.


We now supply our products nationally through major supermarket chains and health food stores. Our products can also be found in New Zealand, Malaysia and Singapore! 

Eric Hsu
Soy Guru/Managing Director

Eric is a jack-of-all-trades, our resident soy guru and is the go-to man for all questions soy related. With his formal training in industrial chemistry, Eric understands soy on a molecular, physical and chemical level (and probably a spriritual level too). He has travelled the world in search of what makes the perfect tofu curd, studied with the techniques and tools of ancient masters of soy manufacturing to develop what we think is the best tofu there is in Australia.

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Copyright © 2018 King International Operations Pty Ltd

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